Darren Barefoot
Darren Barefoot

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Thinking Chaos, Thinking Fences


This is for those who descend into the code
and make their room a fridge for Superman


Saturday, May 31, 2003

There's been a lot of talk about Starbucks lately. In particular, how you're apparently not allowed to take photos in them and how they're suing three Haida guys. I got to thinking about their apparent global domination, and wondered just how many countries Starbucks is in. Judging from their Web site, they're only in 27 countries:

Australia
Austria
Bahrain
Canada
China
Germany
Greece
Hong Kong
Israel

Japan
Kuwait
Lebanon
Malaysia
Mexico
New Zealand
Philippines
Qatar
Saudi Arabia

Singapore
Spain
South Korea
Switzerland
Taiwan
Thailand
United Arab Emirates
United Kingdom
United States

A little analysis:

While Taiwan's nation status is questionable, we'll include them in our analysis. That means there's currently 193 countries in the world. So, Starbucks is only in 14% of them. However, those 27 countries make up 2,116,899,000 people (using numbers for the year 2000), or 35% of the world's population. That's a lot of coffee drinkers.

This question is of particular interest to me, as I spent the last two years in Starbuckless Ireland. Sure, Bahrain's got four, but how many does Dublin have (with twice the population of all of Qatar, which has five!)  A big zero. Maybe they figure the Irish prefer the harder stuff. They'd be right.

Other notable countries that Starbucks is not in:

France - noted for its taste in coffee and distaste for American franchises.
Italy - see France.
All of Central and South America - ironic, as that's where all their coffee comes from.
Africa - what's with that? Surely those sub-Saharans could use a nice iced frappuccino.

Conclusions? I don't really have any, save that Starbucks global domination strategy seems to be moving along nicely. All this reminds me a little too much of this (prophetic?) article. Ironically, I don't even drink coffee, though maybe this whole runs in the family.


12:13:45 AM    

© Copyright 2003 Darren Barefoot.

 

 


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