Addicted to novelty since 2001

GMC and Distasteful Advertising

I recently sent this email to the folks at GMC Trucks, regarding a deeply inappropriate TV advertisement (no luck finding it online):


I recently saw a television advertisement for GMC trucks which discussed their use in World War II bridge building.

To twist the courage and suffering of millions of soldiers in the interests of your marketing campaign is beyond reproach. Trying to associate your company with the values that won World War II lays bare a desperate marketing strategy. You would do well to remember that those men didn’t die to sell your trucks.

I got the standard reply from thier Customer Relationship Manager:


Thank you for contacting the GMC Customer Assistance Center. I appreciate the time you have taken to write to me.

I appreciate your comments and opinions regarding advertising at GMC. I apologize if our ad wasn’t appealing to you. General Motors does a number of different advertising themes; unfortunately one ad cannot effectively encompass our entire customer base. It is never our intention to offend any of our current or potential customers and if we have done so in your case, please accept our apologies. Again, we appreciate your feedback and have documented your comments.

I’ve requested contact with thier Marketing department to discuss the issue further. I’d say it’s likelier that they’ll airlift a truck to me before that happens.

3 Responses to “GMC and Distasteful Advertising”

  1. harp

    they must have agencies that put together these standard replies or something…I got one that had sentences that were identical from Nike a year or so ago about a squabble I had with them too. Bastards.

  2. MJ

    Perhaps you can do some research as well about a recent ad of theirs (shot in pretty blue and sepia tones) of how they *invented* safety glass and *invented* safety road barriers, etc… if I remember correctly, it took people like Ralph Nader to force them into compliance with safety laws that they fought against in the 1960s.

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