I recently sent this email to the folks at GMC Trucks, regarding a deeply inappropriate TV advertisement (no luck finding it online):
I recently saw a television advertisement for GMC trucks which discussed their use in World War II bridge building.
To twist the courage and suffering of millions of soldiers in the interests of your marketing campaign is beyond reproach. Trying to associate your company with the values that won World War II lays bare a desperate marketing strategy. You would do well to remember that those men didn’t die to sell your trucks.
I got the standard reply from thier Customer Relationship Manager:
Thank you for contacting the GMC Customer Assistance Center. I appreciate the time you have taken to write to me.
I appreciate your comments and opinions regarding advertising at GMC. I apologize if our ad wasnâ€™t appealing to you. General Motors does a number of different advertising themes; unfortunately one ad cannot effectively encompass our entire customer base. It is never our intention to offend any of our current or potential customers and if we have done so in your case, please accept our apologies. Again, we appreciate your feedback and have documented your comments.
I’ve requested contact with thier Marketing department to discuss the issue further. I’d say it’s likelier that they’ll airlift a truck to me before that happens.