It’s issue week on darrenbarefoot.com, but this particular phenomenon deeply offends me. The shameless bastards at Bell Canada have followed in GMC’s footsteps in exploiting Remembrance Day and what it stands for. So, they’re getting a letter too. And maybe a phone call:
I was truly appalled to see that, with your recent advertising campaign, your organization had attempted to associate itself with the bravery and selflessness displayed by Canadian soldiers in the last century. How dare you commercialize their sacrifice? How dare you lessen their accomplishments by turning them into your seasonal marketing campaign?
It goes without saying that I won’t be using your company’s products in the near future, and will encourage my family and friends to do likewise.
If you truly wanted to educate people about our military history, then your organization could have made a quiet donation to veterans organizations. Instead, you’ve chosen to exploit some of this nation’s best citizens. Shame on you. Those Canadians did not die so that you could sell long distance plans.