She’s About Your Size
The business section of today’s Vancouver Sun includes a feature article on La Senza’s newest lingerie selling technique: Web casts of scantily-clad women in underwear fashion shows. This is not safe for work, because if your co-workers spot you squinting at jittery video of under-dressed women, they’ll think pr0n for sure. La Senza, for the uninitiated, is kind of a Canadian Victoria’s Secret.
If you watch some of the video, it’s an interesting lesson in marketing. Clearly this isn’t really an online catalog or buying aid. In fact, I’d say the site is strictly a media relations effort. It’s a way to get the media to cover La Senza–your standard manufactured news.