Addicted to novelty since 2001

der Marken Anerkennung

Via BoingBoing, BrandMarker offers an insight into how and how much people remember about popular brands:

An attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand.

Predictably, the simpler the logo, the more accurately people remembered it. Compare the Apple drawings with the nightmare dragons that are Peugeot.

UPDATE: Johannes of the very busy Monochrom writes to correct my German: “It’s not “der Marken Anerkennung”, the correct form is “die Markenerkennung”. your version would mean something like “appreciate their brand”, hehe.