Exciting News Indeed

Wow! I get to pay for something that used to be free! That’s extraordinary!
I’m so excited!
Following the trend, as Jay
Currie reported, of the National Post and many other newspapers, the Vancouver
Sun and Province are offering an ‘electronic
version’ of their paper. This means that what we used to get for free (albeit
in a crappy site), we’ll have to pay for.
I understand that it costs money to
run a Web site, but this is an absurd approach to recouping those costs. How
many subscribers do they really think they’re going to get? I can’t imagine
that they’re actually going to profit from this venture. Experts in online publishing
can’t much money online–how well are hoary institutions like newspapers going
to do?
As I
was instructed to do, I called the Vancouver Sun today, to enquire about
the pricing of the electronic edition. I’m never going to pay for it, but I
wondered about the price. Get this: they didn’t know. They announced this service
on page three of the paper and online today but couldn’t tell me how much it
cost. In fact, the skilled saleswoman who answered my call suggested that I
"call back next week." Wow, CanWest
Global Communications, way to sell that product.
If newspapers must generate money from their Web sites, I prefer the New
York Times approach. It’s free for a week, but then you have to pay for
the archived version. It’s not ideal, but at least it permits free access (and,
therefore, an exchange of ideas) over a short period of time.
Here’s an even better solution: like it or not, newspapers are part of our
national heritage. The National Archives should start a program to archive newspapers
from major Canadian cities. There are plenty of content management solutions
that could automagically extract the newspaper content and dump it into a well-organized
database that was universally accessible. If the newspapers are concerned about
losing subscribers to because people can access it for free online, then implement
a 72-hour blackout period. That is, you can see Monday’s news at the archives
on Thursday. There could even be some incentive cash for the newspapers to provide
their data. Once setup, the costs would be relatively small but the long-term
benefit would be extraordinary.