Addicted to novelty since 2001

What the Heck is This?

I’m reading my copy of Wired magazine, and I happen to glance at an ad. It’s a photo of a bunch of athletic-looking legs, and one artificial limb. I’d guess that the athletes are supposed to be at some kind of ceremony, because there appear to be petals on the ground. However, beside one athlete’s foot, there’s two small objects. One might be a power bar wrapper, but it seems to have an odd shape. You can view the ad with the object magnified. What is that thing, and why is it in the ad?

UPDATE: My personal LazyWeb rarely fails me. Peter, from Mighty Fast Pig, offers the solution. Apparently it’s an oddly-shaped wrapper from a PowerGel bar.

5 Responses to “What the Heck is This?”

  1. Peter

    That is a squeeze pack of flavored gel. You can buy them at running stores. Tear off the top of the narrow end and suck down a quick jolt of glucose and electrolytes on the go. I’ve never tried one myself, but I don’t find the idea appealing.

  2. due

    Yeah, it is a powegel package. They
    like a power bar but gel. I like them
    because they taste ok and are quick to
    eat and light to cary. Lemon are best.

  3. Augie De Blieck Jr.

    Once again, we diabetics are ahead of the curve. I have those in case of low blood sugar. Glad to hear they make them flavored for people who eat them for the thrill of it, instead of the immediacy of the sugar recovery.

    -Augie

  4. Ray

    Looks more like a block of hash. Sorry. I’m a child of the 70s.

  5. andrewr

    I thought it looked like Samuel L Jackson’s wallet in ‘Pulp Fiction’. Actually my initial thought was that it was a nanaimo bar (sorry diabetics!)

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