Addicted to novelty since 2001

Navigate the Streets?

I got an email from ‘Tim’ (no last name), promoting Navigate the Streets (caution, Flashiest house in Flashtown ahead). It’s apparently:

An urban race. Compete in teams of two. At the beginning of the race, you receive a list of clues that, when solved, reveal checkpoints around the city. There is no set course. Compete on foot or use public transit. The team that visits all the checkpoints and returns to race headquarters in the fastest time, wins! When you reach a checkpoint, take a photo of it with a digital or polaroid camera to prove that you found it. Winners of each race gain free entry, accomodation and airfare to the Canadian Championship.

It’s apparently ‘The Amazing Race’ at a local level. I did a little digging and found Mike Steinbaugh, who apparently built the blog for the site. Tim’s last name is apparently ‘Shore’. No relation to Pauly, I hope.

Here’s what I’m confused about–is this a profit-making enterprise or good-natured Participactionish event? Are they trying to get people out to exercise, or are they just using them as a massive focus group for new products? It sounds like a fun idea, but the answers to these questions would got a long way to determining whether I’d participate or not.

I see that this nutty race is associated with Right to Play, a Canadian NGO “committed to improving the lives of the most disadvantaged children and their communities through sport for development.” Why’d they contact me? I don’t even know any disadvantaged children.

3 Responses to “Navigate the Streets?”

  1. Norlinda

    I remember seeing a CBC news magazine show covering something similar in Toronto. Don’t think this outfit is the same one though. If I remember correctly it was set up by a marketing/advertising agency to promote themselves.

    Because The Amazing Race is ONLY for Americans, it’s nice to see some Canadian effort to bring the “games” here, especially for fans like me.

  2. Michael Braden

    YOu are thinking of The City Chase … Great event. It was covered by CBC Venture about a month ago and is launching nationally this year.

    I am competing in their Edmonton Event.

    Apparently Prized include a new Volvo XC70, trips to India and Africa …

  3. Michael Braden

    YOu are thinking of The City Chase … Great event. It was covered by CBC Venture about a month ago and is launching nationally this year.

    I am competing in their Edmonton Event.

    Apparently Prized include a new Volvo XC70, trips to India and Africa …

    http://www.citychase.com

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