This article from today’s Vancouver Sun surprised me. It describes the death (or, death and rebirth) of the last Top-40 radio station in Vancouver.
The music format that dominated the radio waves through the 1960s, ’70s and ’80s has disappeared. On the surface, it simply means the new release from, say, Britney Spears will have a hard time finding a home on the Vancouver radio dial. (It’s currently on light rotation at “urban music” station The Beat 94.5).
As somebody who grew up listening to the same forty songs on LG73, this is quite a shock. The article goes on to say that “there are still stations playing new music: rap and R&B, hard rock and adult contemporary, but there is no place for today’s new, mainstream, youth-oriented popular music.”
The article blames the increasing number of distractions to today’s youth (video games, cell phones, etc) as well as file-sharing online. I’m not a radio listener, but this balkanization of the airwaves can only be a good thing. Genre-based stations are going to be able to offer more of what listeners want.