All theaters are hungry for your concession money. They will do anything to get it… well, anything outside of charging a fair price for it, that is. It’s been shown that only 20% of the movie-going public will make a trip to the concession area. That’s only 1 out of every 5 people who walk through the door! Why so low? Well, who knows, but my personal opinion is that theaters don’t try hard enough to earn your buck. The first thing they need to do is start offering a better concession selection.