We believe it’s your choice as to when your child is allowed to view R rated films. That’s why we’ve created the R-CARD. This photo ID card will allow teens 16 years and younger to see R rated titles without an adult.
That should actually read: ‘We believe that we’ll get some decent PR and increase our sales for R-rated movies with this new offer.’ Nonetheless, as somebody who occasionally had to sneak into the movies I wanted to see, I approve. Not surprisingly, Jack Valenti, protector of all things status quo, is not impressed:
“To give a blanket card to a child to see any R film they want intrudes on what the rating system is about, which is parental approval of individual films,” says Mr. Valenti. “It’s not in the long-term best interest of parents unless they have a very casual regard for what movies their children are seeing.”
This is a rarity, but I kind of agree with Valenti. As a youth, my parents were happy to let me see sexual content, but weren’t keen on me watching violence. That’s fair enough, but with this card I could watch The Dreamers and Saving Private Ryan with impunity.
A compromise solution might be a secure Web interface that enables the parent (after signing up for the service with some proof that they’re actually a parent) to approve films on a case-by-case basis. When the kid shows up at the cinema, their names on the approved list. It wouldn’t be as efficient (and as cheap for GKC Theatres), but it would encourage more hands-on parenting.