darrenbarefoot.com

This is a fun marketing gimmick. Vancouver is undergoing an incredible skyscraper-building spree (and has been for a decade). Buildings are sprouting like weeds, so it’s important to differentiate yourself (mind you, supply is just not catching up with demand).

A new one is going up at Seymour and Drake, where the infamous Luvaffair night club used to be. Instead of going with the standard posh-sounding building name like ‘Eden’ or ‘Bravo’, they’re having a contest to name the building. Not the most innovative marketing in the world, but pretty decent for the real estate world.

You can get another, earlier view of the site from my fancy, fancy animated GIF.

This entry was posted on Wednesday, June 16th, 2004 at 11:00 am and is filed under Media. Tag Testing Project: No Tags. Photo by . You can skip to the end and leave a response, or trackback from your own site. If you don't see your comment within a day or so, drop me an email. Sometimes my comment spam filter gets overly zealous.