Today I was out at UBC playing in the big end-of-summer Ultimate tournament. Vivatoro, a beverage company, was there doing some field marketing, offering free samples of their new sports drink. It’s not on their site yet, but it’s called Ion Drink and looks like still bottled water. Here’s a transcript of my conversation with the field marketer:
HER: Well, how does it taste?
ME: Like a trip to the dentist’s office. If you had to lick the chair, too.
I didn’t actually say that, but I certainly mumbled it to myself as I walked away. Technically speaking, all the label promises is “a healthy beverage that smoothly supplies the lost water and electrolytes during perspiration”. It says nothing about taste. Trust me on this–do what I do to replace lost water–drink more water.