Shameless is a progressive magazine for teenage girls who are underrepresented in the mainstream media: freethinkers, queer youth, young women of colour, punk rockers, feminists, intellectuals, artists and activists. It’s for girls who want more than the hair and makeup tips shovelled out by typical teen mags. Sometimes serious, sometimes saucy, but always straight up, Shameless tackles teen life with wit and wisdom.
I’ve never actually seen the print edition, but it sounds like a great idea if they can pull it off. I’m vaguely familiar with the economics of magazine publishing, and they’re not pretty. They don’t have much content magazine online, but here’s one story.
Once they’ve published an issue, they really should put all of that issue’s content online (they can wait a few weeks if they like). It will definitely help with their longterm readership. They are doing a number of things right, however. The editors have a weblog (no RSS feed, so that girl doesn’t totally get it), and there’s a discussion forum and some informal photo albums.