Addicted to novelty since 2001

Rock the Cashblog

Jeremy C. Wright recently sold his weblog for CAN $19,000. Congratulations to Jeremy, that’s some quality coin. Judging by the usual indicators (Technorati, Bloglines subscribers, that ecosystem thingy, number of comments, etc), his is a fairly well-read weblog, but not enormously popular. Probably not in the top #100. I’m not dissing Jeremy–I’m just trying to get a sense of the nascent marketplace. There’s some related discussion on Jeremy’s site and on Blog Business World.

I like the terms ‘blog farming’ and ‘blogrepreneur’. In a way, this is a natural evolution of domain squatting. Instead of simply being clever enough to buy LindsayLohan.com before her agent does, now you have to invest time and energy into building something of value. Once you do, you can sell it off for a small profit.

Alternately, they’re like one-person startups, where you work really hard for a few years and then reap the rewards. Except that in this case the hard work and rewards are both pretty small–you might spend half-an-hour a day blogging and make a little cash at the end. To throw around some vague numbers, lets say Jeremy spent half-an-hour blogging every day for the past 2.5 years (I think that’s how long he’s be at it). That works out to about CAN $40/hour. Not exactly a lottery winning, but great money for doing something you enjoy.

Don’t all go out and start cashblogs. This is all highly speculative, and will probably take months or years to shake itself out.

UPDATE: There’s further fiscal analysis here.

2 Responses to “Rock the Cashblog”

  1. Wayne Hurlbert

    I think the value of Jeremy’s blog, in actual hard dollar terms, is less important in the overall picture than the sale itself.

    By having a blog sold, for real money, tells the blogging community that their work has a monetary value. It also shows the non-blogging community the same thing, with different results.

    For many serious bloggers, it says their work is not simply a worthless hobby and a frittering away or their valuable time.

    For the non-blogging community, there is nothing like hanging a price tag on an item, to get doubters to prick up their collective ears and take notice.

    Overall, the sale opens up an entirely new avenue for some bloggers. At the same time, that route is not for everyone, and does represent a heacy amount of work to achieve.

  2. Heather

    It’s interesting…I can’t imagine somebody paying me for my blog, but it’s nice to hear that other people are being picked up and recognized by media outlets. I’ve seen a growing trend for sci-fi and fantasy writers to use blogs as a way to let people read sample chapters prior to their books being released, too.

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