Earlier in the week, I chastised you if you still use Internet Explorer. I also wrote about the Mozilla Foundation’s campaign to raise money to run an ad in the New York Times. Their target was 2,500 names. Instead, they recent donations from over 10,000 people from 80 countries, raising over US $250,000. There’s an interview in Red Herring with the Mozilla marketing dude, and a discussion on Slashdot. From the interview:
The ad will cost just under $50,000, and the left-over cash will be plowed back into the Mozilla Foundation. SpreadFirefox.com is the Mozilla Foundation’s community marketing effort–a volunteer-run web site sporting the fiery motto “Igniting the web.” The rabble-rousing call to arms appears to be working, as close to 7 million people have downloaded the Firefox browser and are anxiously awaiting the scheduled November 9 release of Firefox 1.0.
The Slashdot thread includes some debate about how much money should be spent on further development. If the Mozilla folks know what they’re doing, the answer to that question is zero. Every cent of that money should be spent on effective marketing to convince people to switch to Firefox. They’ve already demonstrated that they have a superior product–now they need to tell people about it.