I have, on occasion, spoken out in praise of Ray vanderWoning’s excellent photography and comely site design. Recently Ray expressed his admiration for two sites which seem to come from a similar school of design. They are Biddlebugs and Lousco Labradors. I haven’t lingered on either of these sites, but I agree with Ray that they’re very well-designed.
They strike a great balance between professionalism and friendliness. Working in technology, I see so many sites with generic stock photography and clinical designs. Admittedly, they feature photos of babies and dogs, but these sites achieve a warmth while still being places you might buy something from (I don’t think they’re selling anything, but they inspire confidence in me). I’m rambling, but the point is this: designers, don’t be afraid to inject some humanity into your designs.