I’m probably the only person in the universe who found this amusing, but at my day job (worrying, link b0rked this second), we were discussing our Google AdWords campaign. In an attempt to explain what the heck I was talking about, I rendered this fantastically-cogent diagram on the whiteboard. With this kind of strategy, we’ll be beating away new clients with a stick:
It’s a good thing I’m not in information architecture. It does highlight the innate complexity of Google AdWords, and how much work you have to do if you want to optimize your return.