Addicted to novelty since 2001

Why SEO is Really Important

Cross-posted to my day-job blog.

Today I got my latest edition of National Geographic Traveler magazine. It was enshrouded in a paper cover advertising a couple of products (what’s the print industry term for that kind of thing? Like what’s on the New Yorker, except that it stretches all the way across the cover. It’s stuck on with that great glue that’s fun to peel off the spine of the magazine.) One of the products advertised was the Kodak DX7590, a ‘pro-am’ digital camera. I was curious to look up its features and price, so I entered this query in Google.

Kodak’s product page was third in the search results, preceded by two reviews of the camera. Both reviews are pretty positive, but imagine if they weren’t. Every potential buyer using Google starts their evaluation Google with two reviews that encourage them to look elsewhere. That’s why every company, large and small, needs to care about search engine optimization.

On a technical note, I’m guessing that the search results reflect Google’s increasing reliance on the value of incoming links. Clearly, Kodak’s site has been around for a while and has signficant search engine whuffie. However, more people are probably linking to the reviews that to the product page itself.

5 Responses to “Why SEO is Really Important”

  1. Jen

    If that advert. is anything like those things that they stick on the front of the phone book – it’s called a “tip on”

  2. Martin

    imagine if they weren’t

    OK. I, the potential customer, get to find out about it and avoid buying a product that stinks. Great.

    And the product’s manufacturer is encouraged by the bad publicity and resulting poor sales to make a better product. Not so nice in the short term, but good for them too in the long term.

    Sure, SEO is important (like in the case of the hotel that you mentioned in a previous post), but not in this case.

  3. Darren

    Martin: Good points. Yes, indeed, it’s definitely good for the consumer. I wouldn’t have it any other way (unless I worked for Kodak).

    As for it being good for the company, that depends if the company is big or responsive enough to manage and respond to that bad publicity. Bad publicity killed many a company. For example, who’s going to buy a Kryptonite lock in the near future?

  4. Andrea

    I checked with a friend who’s a magazine editor and she told me that the ad thing-y is called an “outsert”. Like an insert, only outside.

  5. Ray

    In my world we call it Fish Wrap.

    And, in my world, SEO is synonymous with Snake Oil.

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