Addicted to novelty since 2001

How to Pitch the CBC

Tod Maffin, technology maven for the CBC, writes about how freelancers should pitch by email:

Our show, and many likes ours, gets lots of pitches from people whose names are new to us. Which is fine; we’ve commissioned many people who are new. But you’ll be even more effective if you have actually met one of the producers or spoken to them by phone before. Humans are social animals so make sure you get out and meet the right people, then pitch us!

The first time I read this, I actually thought he was referring to PR and marketing pitches. Regardless, it’s good advice for whatever kind of pitch you want to throw at the nation’s radio station.

Cross-posted to my day-job blog.

3 Responses to “How to Pitch the CBC”

  1. AhBook

    You know, I’m a semi-regular DNTO listener and it never occured to me that all those segments are done by freelancers. I guess it’s kind of obvious when you think about it, but I had always pictured this little committee coming up with all these diverse piece ideas. Very cool.

  2. Tod

    Well, it’s a little of both actually. We do indeed do a weekly meeting (we call them pods) where we brainstorm ideas for show themes and topics. There are on-staff producers (I’m one of them) who do produce in-house pieces, but we also do rely on freelancers for some of the material.

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