Buzz Bruggeman and Pete Blackshaw on Blog-Related Marketing
Marketing strategies and tactics: PR and beyond from Buzz Bruggeman and Pete Blackshaw at the Blog Business Summit. Buzz first:
- Check out Active Words (from Buzz).
- Check out the book The Death of Distance.
- Got a review in a national newspaper (with four stars), and got 32 downloads. Robert Scoble pointed to their site and they got 400 downloads.
- Pitch the connector.
- Check out Blogjet.
- He’s got this cool mindmap thing going on.
- Buzz is a good storyteller.
Pete Blackshaw:
- Misses the passion and zeal of the dot-com era.
- How is the blogspace an auditor of our world?
- Using Blogpulse to measure discussions. More or less a product pitch.
- This dude’s a marketing guy, through and through.
- How do they capture the geographical data?
- Ah! It’s a feast of buzzword: “brand impressions”, “user-generated media”, watercooler curiousity”, “net-present value”, “purchase event”, “blog as diffusion tool”.
- Critical moment of truth for Web searchers is when they see the search results (analogous to when they arrive at a shelf of products).
- Companies can’t lie–consumers invalidate claims.
- Check out BlogWebinar.com. They’re also putting out a whitepaper.
