Addicted to novelty since 2001

Drinking the Cluetrain Kool Aid

I know it’s been a very bloggy week around here, but bear with me. I’ll get back to the usual muddle of random stuff shortly.

As regular readers know, I just spent two days at the Blog Business Summit (BBS) in Seattle. One of the better sessions was one with Robert Scoble, Anil Dash and Buzz Bruggeman on defense strategies and crisis management. I was pretty familiar with the subject, having read Robert’s manifesto, upon which the talk was based.

Today, we got to put some of those tactics in play, in a small way. We (being Capulet Communications) officially launched Nooked today at New Comms Forum (irritating music ahead). We did the usual PR business with a press release, pitching journalists as well as a number of bloggers. We’ve been talking to some bloggers about Nooked for a month or two, so we weren’t coming out of nowhere.

B. L. Ochman, a ‘ccorporate blog strategist, Internet and Outernet marketing conduit, and sought-after corporate speaker’, took issue with our approach. We disagreed with her, obviously, said so on our blog and encouraged the Nooked’s guys to offer their two cents as well.

This is a classic Web 2.0 situation. Somebody complains about you on the Web–what should you do? Pause, think, respond and link to them (I was surprised to see that Ms. Ochman didn’t link to Capulet). In the old world of PR and marketing, you’d just hope they’d go away. You can’t do that anymore.

On a sidenote, at the BBS I complained about how lousy the trackback system was. Nobody outside of the blogosphere understands it, half the blogs don’t support it, and it seems pretty undependable. We’ve used trackback here, but I much prefer the lower tech but more reliable, ubiquitous and comprehensible approach of just leaving a comment with a pointer to our post.

3 Responses to “Drinking the Cluetrain Kool Aid”

  1. Cameron Reilly

    bah, trackbacks, comments linking back, aren’t they both superseded by reverse name technorati searches? :-)

  2. Darren

    Normal humans aren’t going to do reverse name searches. Comments they can understand. More sophisticated approaches–no joy.

Comments are closed.