- The most important thing is good writing.
- I’m loving the minimalist PowerPoint slides. The first one features a single, small, black-on-white word: “story”. Tell good stories–for example, Malcolm Gladwell on the Aeron chair.
- ‘Transparency’ is a $10 word for ‘truth’.
- The writing must be passionate and take a stand–a recurring theme.
- Don’t be abstract. Words and pictures (and word pictures) about things. Show don’t tell–first rule of writing.
- Don’t sound PRish on a blog–it’s deadly.
- Unfortunately, Halley picked Mena Trott as an example of corporate blogging. Ms. Trott’s obviously a fine writer, but I’d much to prefer to hear from a non-social software, non-geek writer like this sheet metal worker or this dairy farmer. I mean, of course, the executive staff of SixApart is going to blog.
- Don’t assume that the classic writers–corporate communications or tech writers–a passionate voice wins every time.
- Stowe just quoted Rilke. Impressive.
- David Weinberger: There are no smart companies, only smart conversations.
- Don’t write articles in blog’s clothing.
- Write, write, write–the primary way to get better at writing.
Cool graphic there, Stowe. Read, then write.
I’d say this was probably the best session of the day.