For me, call display has added a whole new dimension of apprehension to incoming phone calls. I’m not talking about calls from the bank or the dentist office–I’m referring to calls from strange parts of the United States. I’ve got a client in California, and another in Illinois, so those states are okay, but whenever I get a all from Delaware or Nebraska, it freaks me out. Who wants to talk to me from those states?
Inevitably, most of the calls are about this site. This time, the call came from the scariest state of all: New Jersey. New Jersey, the home of mafia goons and garbage dumps, if you’re to believe popular culture. And, as a Canadian on the other side of the continent, what else do I have to go on?
Months ago, I had identified the caller (who shall remain anonymous) on this site, and (in a somewhat bitchy tone) disparaged some work she’d done. The caller worked in a public field, and worried that people might (as she had) Google her and find my fair-if-snarky criticism. As it turns out, my page currently ranked 23rd in Google results for her name.
She asked me to remove her name from the page. I thought about it, and her name was adjunct to the story, so I removed it. Her reasoning was sound, she asked politely, and I bore her no ill will.
This isn’t the first call I’ve gotten along these lines. Every once in a while, somebody calls me up worrying about their whuffie or the whuffie of somebody they represent. Their solution (calling me to discuss the situation) doesn’t really scale. What if ten or 100 or 10,000 people mention them?
A better approach is to have enough of an online presence so that there are more people saying nice things about you than people saying nasty things. If you look, you can find some rather untoward quotes about me. Fortunately, it’s easier to find nice things people have said about me. In the online whuffie equation, I come out ahead.