I’m a bit late on this, but I wanted to mention the recent Blogads reader survey. It’s interesting data, but I wonder a bit about Blogads’ data collection practices.
The survey suggests that the average blog reader is about 35. That’s just silly–I imagine the actual age, across the entirety of the blogosphere, is closer to 22. What about the vast ‘dark web’ of personal blogs, each with 10 or 20 readers a day? When you get millions of them, they add up–don’t forget the Long Tail. And how can the average blog reader be 35 when the survey also states that the largest category of readers is students? To pick on another dubious data point, why do the survey results skew significantly to the Democratic Party when the country skews the other way?
I was interested to read that 72.4% of respondents don’t use RSS. I suspect that’s a bit low, but it reflects the lack of mainstream adoption. Regardless of the inconsistencies I mentioned, good for Blogads for running this project.