This week I’m trying out MyBlogLog, which does one thing well. They enable you to see, at a very granular level, which links people click on. For example, for the past three days, the big favourites have been the chicken video and, surprisingly, the Wikipedia entry on Lloyd Axworthy.
As someone who loves numbers and fetishizes his stats, this is new and interesting information. Is it actually useful? Eventually, it might tell me something about what kind of link text gets clicked more often. But, then, I’m not motivated to emphasize one link over another, so it’s mostly just satisfying my curiousity.
I’ve also discovered that people actually click on names in the sidebar blogroll. Not tons, but yesterday 27 different links were clicked (with no apparent popularity logic). That’s noteworthy, because I’ve never really known if anybody cared what appeared there.
MyBlogLog does a clever thing for their free sign-ups. They give you the first week with all the versions of the paid Pro account, and then take them away. It’s kind of a tease, but they’re up-front about it and it could prove to be a great sales strategy.