Tim Horton’s is a Canadian institution. So too is their popular catchphrase “roll up the rim to win”. It refers to a contest where (from the preceding Wikipedia link) “customers determine if they have won prizes by unrolling the rim on their coffee cup when they have finished their drink, revealing their luck underneath.”
Brian has been doing some anecdotal statistical analysis of his rolling-up-the-rim success rate. He’s won a donut in 17 attempts. Jon is 1 for 21. Dave is 1 for 17. Ah, the fascinating minutae of the average Canadian.
Come to think of it, Tim Horton’s is mostly an Ontario institution. I grew up without ever rolling up the rim. The only donut and coffee shop I frequented was the one at the little blue-bus station on Marine Drive, outside Park Royal North. It’s no longer there, but that’s where I ate my fair share of boston cremes. Does anybody remember what franchise that was?
A little research (using the TH store locator and provincial population numbers) shows that there are 8395 people per Tim Horton’s in Ontario, while there are 21,530 P/TH in BC (and 15,718 P/TH in Alberta). There’s apparently a Tim Horton’s shortage on the west coast.
UPDATE: Here’s some more data, in a handy spreadsheet.