Doc Searl’s Closing Keynote
Notes from Doc Searls–”What blogs are and what they are not” at Les Blogs (lesblogs).
- Starts by talking about the FCC, freedom of speech and the first amendment.
- The media are a transport system. Speech happens in a space. Are bloggers speakers, press or media?
- Every metaphor is a box of borrowed words.
- Metaphorical speech is unconcious–for example, time is money or life as travel.
- We have three metaphors for blogging–transport, building or writing (files and browsing, etc) which we regularly mix. Doc thinks that blogging is about writing (that’s its origins).
- Don’t think in terms of content, consumers and audience. We have the dot-commers to blame for driving the concept of “content”.
- Traditional media providers want to regulate content.
- These providers aren’t thinking of us as providers.
- Undeniably, blogs are journals. We are all journalists.
- Blogs inform–they don’t deliver information.
- Authority, in terms of trusting writers, is earned. The blogosphere is a meritocracy.
- Blogs, like open source, is an example of the demand side supplying itself.
- Steve Gillmor is super-keen on attention.xml.
- In blogs, leaving is more important than staying–blogs don’t have to be sticky. Ideas, not sites, are sticky.
- Blogging is about rolling snowballs downhill, not about pushing rocks uphill.
- Blogging is about making and changing minds.
- The Cluetrain has hardly left the station.