The Tyee is a left-wing, upstart online news journal here in BC. Though I’ve found the quality of their reportage and writing uneven, I’ve been generally impressed and have mentioned them on several occasions.
I just received an email from them, asking me to promote their Election Central, a bloggy sub-site for all things related to the BC election. From a public relations perspective, I give them 7/10 on the email: [more]
- It’s friendly in tone and content.
- It gets to the point quickly.
- It incentivizes me to mention the product–they’re offering prizes.
- It gives clear advice on how I can help (including graphics I can use to promote the site).
On the other hand:
- The email isn’t personal. It’s clearly a group email, and gives no indication that the sender has read my blog or knows how I feel about the Tyee. This makes it feel like spam. They claim they lack the capacity to “reach us all individually”, but that’s not good enough. If they value my support, they can at least add a personalized sentence at the start of the email. Besides, they ought to be able to determine who the top 25 bloggers in the province are, and start with them. The resulting trickle-down effect will give them more than enough play in the long tail of BC blogs.
- Though the email is signed by a member of the Tyee staff, the From address is somebody at this tax accountancy. What’s up with that?
- It’s pretty clear to me that The Tyee is madly left-leaning. There’s nothing wrong with that, but they ought to be up-front about their bias. They merely describe themselves as “BC’s independent online newspaper”.
- If they’re really on top of ye olde blog relations, they’ll reply to this posting.
Clearly their email had the desired effect, because I mentioned them. And I suspect that their online election coverage will be as in-depth and more thoughtful than the mainstream media. A more carefully-worded email, though, and my story would’ve been much shorter.