Addicted to novelty since 2001

Show Me the Top Ten Funeral Industry Blogs

As you may know, I’m a partner in a PR and marketing company. Part of our strategy for IT clients is to pitch to bloggers. Of course, we want to identify those bloggers who are ideal for our client’s stories.

Say we’ve got a client who makes software for funeral managers and morticians (we don’t). While it would be great to get mentioned on Dave Winer or Robert Scoble’s blog, we’d probably prefer to get referenced in the top ten blogs that funeral managers and morticians are reading. That is, the top ten funeral industry blogs. [more]

Here’s the problem–how do you identify those? It’s not easy:

  • Technorati will show you the absolute popularity of a blog, if you already know its URL. It won’t tell you if what you’ve found is the first or twenty-first most popular funeral blog. It will also help you identify blogs using keywords, but that’s tricky and very time-intensive. For example, check out the useless results for ‘funeral blog’ or ‘funeral industry’
  • Google will point you to some blogs (though it ain’t great), and can help you with popularity, but it’s far from ideal.
  • Other tools like PubSub, or Blogpulse can be of limited assistance.

In short, there’s no easy way to find the top ten funeral industry blogs. The only way is to use these tools to identify a few possible blogs, and then through careful blogroll analysis and ongoing reading, make some educated guesses about who the movers and shakers are. That’s easy but time-consuming for somebody like me, who regularly steeps in the blogosphere. For an outsider, though, it involves a pretty steep learning curve.

It’s important, of course, to spend plenty of time examining your target blogs before you go sending them stories. But at the same time, we need a decent tool that rapidly gets us from ‘need 20 blogs about foo’ to ‘reading 20 blogs about foo’.

What’s the answer? I’m not sure. Maybe we need to do some fancy Technorati + Delicious magic. We identify all of the bookmarks which are blogs, then organize those by their tags, and encourage people to add more tags to the mix. Then we display the blogs associated with a given tag in descending order of popularity. That’d be a start, at least. The alternative, I fear, is some human-generated directory, which doesn’t seem very practical.

27 Responses to “Show Me the Top Ten Funeral Industry Blogs”

  1. Mack D. Male

    It might also be useful to see which related posts (through tags at Technorati?) have the most citations (maybe using BlogPulse’s Conversation Tracker). Or even which have been given the highest ratings from tools like NewsGator Online, which let readers “grade” a post.

    Interesting problem though! I am pretty sure getting “from ‘need 20 blogs about foo’ to ‘reading 20 blogs about foo'” can be done via software…it’s only a matter of time.

    Of course, eventually it would be good to know where those 20 blogs about foo are too, a problem that is yet to be solved as well.

  2. Paula

    In the event you might be using a Mac, I HIGHLY recommend a software product called DevonAgent. It is a stand-alone search agent that runs atop an AI kernel.

    I promise I don’t work for these people, I just know that this piece of software has been extraordinarily handy when I can’t find what I’m looking for otherwise.

    Nice blog, btw :)

  3. Dean

    It’s the age old problem of IT: how do you measure something? In this case, how do you measure the ‘top ten funeral industry blogs’?

    Would that be the top ten blogs read by funeral directors? Or the top ten blogs by funeral directors? The second is easier to identify, but how on earth do you identify the first?

    In the old days, you’d advertise in periodicals that stated their target audience up front. Things are less clear now.

    Not only that, but a blogswarm or an instalanche can change things in a real hurry.

  4. freddie

    I’m an old guy and don’t know beans about this stuff but I do know that trying to grab someone’s ideas of what is goo and what is not is silly. You have to look and decide (alas, calls for time and work) for yourself…popularity put a lot of wrong people in office.

  5. Derek

    If this were my task, I’d phone up some local funeral directors and ask them. And I’d ask what their trade magazines were and look in them for ads and pointers, then maybe call a few other people out of town based on that. Once they’d given me some URLs I could probably start sussing out who the key people are.

    Now, in the funeral industry, blogs might not yet be a big deal, but if your example were different it might work better. I usually find that word-of-mouth (or -email) gives the quickest and most accurate results to start searching for authorities.

  6. The Memorial Project

    Should we just track blogs? Should we not track the larger category of social commentary, which might include, for instance, the Funeral Forum at

    Essentially, the user is looking for easy access to information; blogs are just one part.

    The Memorial Project
    Personalized memorials and tributes

  7. Taping Out the Floor

    […] while I’d write a post asking where all the blogs were on a particular subject. For example, where are all the funeral blogs? Or theatre […]

  8. Marla Noel

    We recently launched a blog that deals with funerals because there’s definitely a need.

  9. Edward Eugene Baskett


    Friends – Think you will have an interest in this site. I hope you are as repulsed by their bad behavior as I am.

  10. Joe Pray

    OUr website found at has a great deal of helpful information on the topics of funeral service. WE are growing our links with respect to blogs and other helpful sites to help eucate the public on the values of funerals and memorialization.

  11. James Porter

    Great blog, I have free information at my site that your readers might be interested in. I also have a blog tied to that site.


    J. Porter

  12. cremation service

    Blogs about funerals are simply hard to find. People only get to be more aware about the importance of funeral and memorial services when their loved one dies. They can find help through our website.

  13. Charles

    This is Charles from China. I am the exporter of funeral products from China.
    As a leading casket manufacturer in China, our company specializes in the funeral production of wood caskets, wood coffin, steel caskets, pet caskets, and cremation urns and so on.
    Caskets made in China are becoming popular because they are inexpensive and good quality.
    Contact me if I will be any assistant of you. I want to help people during their difficult time.

  14. alice

    These funeral blogs are not easy to find.They are hard.This is very helpful information of funeral blogs.They can help us in many ways.I am interested in these sites.

  15. sal

    i have heard that is the next top casket industry! with there new tech. on makeing a real 14k gold casket cant wait to see it.

Comments are closed.