Addicted to novelty since 2001

Soderbergh Plans Simultaneous Release

Heh, that headline sounds like he’s shooting a follow-up project to Sex, Lies and Videotape. Instead, he’s struck a deal with HDTV magnate Mark Cuban to produce six HD films to be released simultaneously in the cinema, on TV and on DVD:

First up for the partnership is “Bubble,” a murder mystery set in a small town in Ohio. The film is already in production and the rest of the slate will be announced soon. The release date for “Bubble” has yet to be announced.

In February, I argued that studios ought to start selling the DVD on a film’s cinematic release date. If this project does well, it poses a tremendous threat to the studios’ traditional distribution model. I’ll also be watching Cuban’s blog to see if he’ll comment on the new project.