Addicted to novelty since 2001

Fantastic Four Buoys Slumping Box Office

I haven’t seen Fantastic Four yet, but the critic have offered decidedly mixed reviews. Hollywood probably doesn’t care, because for the first time in five months, things are looking up:

Comic-book adaptation “Fantastic Four,” which opened Friday, took in $56 million during its first three days, which, if figures hold, would help end a swoon in which domestic movie revenues had been down 19 weekends in a row compared with last year.

The top 12 movies took in $141 million, up 2.25 percent from the same weekend in 2004, according to industry estimates Sunday. Numbers often drop slightly when studios release final figures Monday, but the weekend still should come in ahead of last year’s, said Paul Dergarabedian, president of box-office tracker Exhibitor Relations.

Coincidentally, I just finished reading an article in Wired about the Fantastic Four’s marketing effort. This quote it telling:

Facing thousands of exhibitors in a hotel ballroom, standing on a long stage bathed in aqua lights, [studio chair] Rothman cited the average opening weekend box office gross for the four X-Men and Spider-Man movies – $85 million. “A statistic to warm your hearts,” he said. “And this summer, at long last, brings the only property in the world bigger than either X-Men or Spider-Man.”

There’s a big difference between $56 million and $85 million, so it’s hardly a runaway success. Negative reviews and an increasingly apathetic audience aren’t going to help turn it into a blockbuster.

3 Responses to “Fantastic Four Buoys Slumping Box Office”

  1. Andrea

    Psst: buoys. Both are words, but I think you mean buoys.

  2. MommyCool

    Enough already! Fantastic 4, War of the Worlds, Batman, Bewitched, Herbie, Star Wars. Hollywood complains about dwindling ticket sales. Been there, done that. Remakes of movies and re-treads of old television shows only lead to general disappointment and increased disinterest. wants to know where the good new release family movies are? Any hints?

Comments are closed.