I have a journeyman’s understanding of the intricacies of SEO. However, Capulet isn’t an SEO company, and beyond some general recommendations, I refer SEO-related enquiries elsewhere. SEO has traditionally been a black art and a moving target, and requires constant attention. Attention we’re not particularly interested in paying.
That said, here’s a good-as-any ranking of the top 10 things that Google cares about. What’s number one on the list?
Keyword in URL and domain name
Nonetheless many traditional search engine marketers experts have been very reluctant in admitting and acknowledging this factor, it is almost self-evident that it does have tangible influence in boosting relevance in Google search engine results. Keywords in URL indicate that relevant keywords are used in the actual file name of the page published. The same applies to the overall domain name of the site. The more “tuned” to the effective content it provides, the better.
Robin Good extracted this list from this colourful but informative non-weighted set of Google likes and dislikes.