Poo-Be-Hard
Those clever students at Central Saint Martins College of Art and Design won an award for Dog Poo Spray, a liquid nitrogen spray that hardens dog turds, permitting easy transport to the bin. From Creative Matters via WMMNA:
Garrick Hamm, Creative Director, Williams Murray Hamm and D&AD Education Chairman adds, “I always hope to come away from student judging with the names of a couple of new, exciting creatives, or a killer idea to share with the rest of my studio – but nothing prepared me for dog shit! Not only was this a clever, environmentally useful idea but it was extremely well thought through and the execution was slicker than an Italian racing driver. If these creatives haven’t got jobs by the end of the summer, please send me an email…but I have a funny feeling they will be busy.”
It’s a little alarming how Mr. Hamm keeps calling them “creatives”, as if they were a category of clone. And he may have a pretty narrow view of ‘environmentally useful’. If this idea actually caught on, is the extra nitrogen in the atmosphere going to be a problem?
Regardless, the little poo graphic is awesome. Of course, this story reminded me of Ben Stiller’s Va-poo-rize in Envy.