Back in August, Tod Maffin did a piece on review blogs and the rising power of the Web-enabled consumer. He intereviewed me about a post I’d written entitled The Asshats at CIBC Visa. If you Google ‘CIBC Visa’, my post is the third result. As a side note, I’m proud to report that I’m responsible for the term ‘asshat’ being approved by the CBC’s word police.
I’ve got to confess: I’m really dig the consumer power this site gives me. I do my best to be responsible in criticising companies, but I really dig how blogs can make your complaints public and (relatively) permanent. There’s a profound difference between sending off a fiery snailmail letter to some customer service manager and publishing that letter on your website.
One particularly powerful example of this is Digital Photography Review. They’ve got great search engine woofie. So much so that when you search for ‘Nikon D70’, you find their review ahead of Nikon’s site. Their review is positive, but imagine if it wasn’t? How many lost sales would that amount to?
Here are some entries which, judging by searches at least, consumers are reading:
- The Asshats at CIBC Visa
- You’d Be Wise to Avoid Freedom 55 Financial
- Danone Yogurt and Irresponsible Field Marketing
- Black Eyed Peas Whoring It Up for Best Buy
- Geoffrey Beene Makes Bad Shirts
They’re not all bad, either:
- Our Excellent ICBC Experience
- Home, James
- Am I Delivered From My Invoicing Despair?
- Sweet Deals on Luxury Travel