As au currant geeks already know, Google recently launched Google Analytics, their entry into the web stats market. This Web-based solution is built on top of Urchin’s technology, a company they acquired back in March. The price? Free.
Feature requests? It’s not one that I want, but I can imagine that people might want to make their web stats publically available.
I don’t want to sound like I’m wearing a tin foil hat, but Google’s planetary data set is getting a little daunting. Consider a hypothetical alpha-adopter and Google-lover named Uter (no, not that Uter). Here’s what Google knows about Uter:
- Everything he emails, and who his friends and colleagues are.
- Everything he views on the Web, and everything he searches for, including the location of every address.
- Every feed he subscribes to online.
- Tons of data about who visits his website.
I’m no data analyst or criminologist, but I’m guessing we can build a pretty complete picture of Uter with that information. And then, of course, we can sell him things.