My curmudgeonly (no more than I, really) friend Joe makes a very valid point about cookie packaging. He took this photo of a box of Jaffa Cakes, a very tasty cookie of British origin (obsessive Wikipedia entry ahead):
Its a bit of a scam that several snack manufacturers have adopted as a way to to increase profits at essentially low/no cost on the basis that their consumers are stupid and donÃ¯Â¿Â½t notice that the contents no longer fill the packaging. Well guys Ã¯Â¿Â½Some settling of contents may have occurred during transitÃ¯Â¿Â½ just doesnÃ¯Â¿Â½t cut it in this case. And yes I know it says 12 cakes in the pack, which means that strictly speaking the trades the descriptions act has not been breached, but lets face it, the game is up.
The short-changing bastards, eh? On a related note, that Wikipedia article discusses the interesting legal action involving whether a Jaffa Cake is a biscuit or a cake (won’t you have a bit of cake?). Apparently they argued successfully that a Jaffa Cake is in fact a cake and therefore VAT-exempt because “the distinction between cakes and biscuits is simply that cakes go hard when stale”. Who gave the expert testimony? This guy? This lot?