Addicted to novelty since 2001

Is the Slanket Just for Men?

I give you the Slanket, the blanket with sleeves:

The Slanket is a HUGE 100% polyester polar fleece blanket with oversized sleeves. They are made and tested in Maine. The Slanket is approximately 60 inches wide by 102 inches in length, with 13 inch wide sleeves, that are so large and loose that you never feel constricted and you have total control in how you use them.

I had a quick cruise around their website. First, I wondered if it was all just a big joke. If so, it’s too clever for me.

I rejected that notion, given that they’ve got an apparently functional online store. Then I drew another conclusion: they want to sell the slanket to men.

All the photos that I could find on the site portray men under slankets. I’d imagine that most blanket users–outside of the bedroom, at least–are women. In fact, I can say with some confidence that I’ve never seen any of my male friends under a blanket. It strikes me, then, that the primary market for the Slanket ought to be women.

Of course, maybe the folks at Slanket have done their research and are trying to create a market of male blanket users. Good for them for questioning the (or at least my) conventional wisdom. Bad for them if they’re totally wrong.

19 Responses to “Is the Slanket Just for Men?”

  1. Andrea

    I thought it was a hoax, but they seem to have a trademark on the term. It seems odd that they say the first use in commerce was 2002. I wonder if it’s related to the Baby Slanket that was on Dr. Phil.

  2. Heather

    Huh. I get the same results with a shawl and a lap blanket. It sure looks like it could take a person through an ice storm, though.

  3. Gregg

    The Slanket is an answer to my prayers. I’ve been searching a long time for a functional piece of fabric that will adorn me with the look of a Benedictine Monk while at the same time allow me to pleasure myself discretely as my house guests converse with me unaware.

    The image of the dude using the laptop – a Mac powerbook which will shortly ignite the polyester due to it’s overheating underbelly – brings to mind the movie ‘Boxing Helena’.

    How gay.

  4. 'nee

    As a chronic blanket user, housecoat hater, and cheap-landlords-who-control-the-heat haver, I’d have to say that I think it’s a super idea. I might just buy one myself. I do think that they’d benefit from having some women shown in their marketing photos.

  5. Olaf Gradin

    My wife and I have perused the Slanket at length. She’s intrigued and wishes to own one. I am intrigued that she’s not noticing all the men are naked underneath them. Also, there’s no pink slankets for women. Men: 1, Women: 0.

  6. Jessica

    They just look far too ridiculous! Plus, anyone notice the price? just for fleece, it’s way too much imho.

  7. Jessica

    They just look far too ridiculous! Plus, anyone notice the price? just for fleece, it’s way too much imho.

  8. Mats Larsson

    My wife, who is a professional designer and architect, already in 2000/2001 designed and started producing a blanket with sleeves The Book Blanket http://www.thebookblanket.com.
    She uses the best fleece available and the best craftsmen. It comes in a wonderfully designed special gift box.
    Her idea was that women who read books often get cold arms and shoulders.
    The one colour, drama red, gives the blanket a special profile standing for blood and passion coming directly from detective and fiction books.
    Visit the website and see the difference.
    It´s the Original Book Blanket!

    Tom Erickson Reply:

    HOW is that possible?

    I AM the best craftsman!

  9. 'nee

    What if you read sci-fi/fantasy? I demand a blanket embroidered with Asimov’s head, or perhaps some unicorns.

  10. blork

    How about a double slanket, so you can sit side-by-side with your sweetie and you can both read, or fight over the remote, or whatever?

  11. Maggie

    Currently they are sold out! Look what you’ve done :>)

  12. Andy

    Seems like people are rather judgemental here, starting with Darren. First of all, I am a guy and I sometimes wear a blanket over my shoulders around the house, usually on cold weekend days when I want that still-cozy-in-bed feeling until noon. I don’t lie on couch so the Slanket design wouldn’t work for me, I’d need more of a cape or poncho that doesn’t slide off.

    Secondly, you asked all your male friends about blankets and now you’re the marketing expert in this field? You seem to imply, and another poster explicitly implies (yes, that’s possible) it’s for gay men. Is coziness a purely female attribute that makes a straight guy gay or gay-like?

    Finally, yes, the “Slanket” is a horrible name (sounds like “skank”), but have you considered that the faux-campy marketing from people who look like web-savvy MBAs might actually be successful? Maybe they are marketing to gay guys. Maybe they’re marketing to women who want their male partners to be more snuggly. Maybe they’ve found that male models sell the prodct better to women.

    Anyways, that’s way more than I ever wanted to write about blanket marketing, but I had to say something about the 2.0-th dgree of condescending that is getting more prevalent around here.

  13. Karl

    I’ve tried both the Slanket and the original Book Blanket mentioned above and can only say that the Slanket is a big fat rip off. There is no comparison in quality between the two. Where The original Book Blanket is made out of a soft, thick, non-static high quality fleece the Slanket, simply put, just feels cheap. If you are in the market for this type of product I can only recommend that you go with the original Book Blanket. That one you will use and come to love. The Slanket will most likely end up in the bottom of your wardrobe. Atleast mine did. Go Book Blanket!

  14. Karl

    I’ve tried both the Slanket and the original Book Blanket mentioned above and can only say that the Slanket is a big fat rip off. There is no comparison in quality between the two. Where The original Book Blanket is made out of a soft, thick, non-static high quality fleece the Slanket, simply put, just feels cheap. If you are in the market for this type of product I can only recommend that you go with the original Book Blanket. That one you will use and come to love. The Slanket will most likely end up in the bottom of your wardrobe. Atleast mine did. Go Book Blanket!

  15. Chaz

    Karl I’d like to know when you got The Slanket. Based on your posting there is no way you could have one unless you are in with the people that make them, which I highly doubt. the book blanket may be high quality and so is The Slankt, however the book blanket is roughly over 100 bucks US if you do the comparison from SEK to USD.

  16. Jacky Tar

    I can’t speak to the Book Blanket, but the Slanket is great. I’ve got one and will shortly be getting another, as my wife really likes it too.

  17. Kidlet

    Bookblanket looks too religious for me… especially that third photo that looks like it’s hanging on a cross.

    As an fyi for Canadian readers, and those who think the Slanket is expensive… 995 Krona is CAD $163

    dang.

  18. Caleb

    In their inovation they basically re-created..

    The robe.

Comments are closed.