Is the Slanket Just for Men?
I give you the Slanket, the blanket with sleeves:
The Slanket is a HUGE 100% polyester polar fleece blanket with oversized sleeves. They are made and tested in Maine. The Slanket is approximately 60 inches wide by 102 inches in length, with 13 inch wide sleeves, that are so large and loose that you never feel constricted and you have total control in how you use them.
I had a quick cruise around their website. First, I wondered if it was all just a big joke. If so, it’s too clever for me.
I rejected that notion, given that they’ve got an apparently functional online store. Then I drew another conclusion: they want to sell the slanket to men.
All the photos that I could find on the site portray men under slankets. I’d imagine that most blanket users–outside of the bedroom, at least–are women. In fact, I can say with some confidence that I’ve never seen any of my male friends under a blanket. It strikes me, then, that the primary market for the Slanket ought to be women.
Of course, maybe the folks at Slanket have done their research and are trying to create a market of male blanket users. Good for them for questioning the (or at least my) conventional wisdom. Bad for them if they’re totally wrong.
