darrenbarefoot.com

Research from Carleton University indicates that we make flash judgments of websites in about a twenieth of a second:

Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the eye or particularly jarring, and asked them to rate the websites on a sliding scale of visual appeal. Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television footage, their verdicts tallied well with judgements made after a longer period of scrutiny.

No pressure there, web designers.

This entry was posted on Tuesday, January 17th, 2006 at 10:44 am and is filed under Web Design. Tag Testing Project: No Tags. Photo by . You can skip to the end and leave a response, or trackback from your own site. If you don't see your comment within a day or so, drop me an email. Sometimes my comment spam filter gets overly zealous.