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Mark Evans writes about BlogBurst, a site that promises to get your blog content on mainstream media sites like the Washington Post or the Houston Chronicle:

BlogBurst is a syndication service that places your blog on top-tier online destinations. You get visibility, audience reach and traffic, while publishers weave the rich and diverse fabric of the blogosphere into their sites.

What do you get out of this?

• Visibility and exposure on major news and portal sites
• Traffic through attribution and links back to your blog
• Authority and credibility within your topic area
• New readers who wouldn’t normally find out about your blog
• The opportunity to take your blog to the next level

What don’t you get? Money. This content must have value. Otherwise, why would a middleman like BlogBurst even exist? Yet, nobody’s willing to pay for it? In theory, getting syndicated on a high traffic site will drive more readers to your blog, and therefore generate more revenue if you servce ads. I’m not sure, but I’ll bet it’s not that many more readers, because they can (and no doubt prefer to) read your stuff on the mainstream media site.

This entry was posted on Monday, February 20th, 2006 at 12:09 pm and is filed under Blogosphere. Tag Testing Project: No Tags. Photo by . You can skip to the end and leave a response, or trackback from your own site. If you don't see your comment within a day or so, drop me an email. Sometimes my comment spam filter gets overly zealous.