Hey BlogBurst, Show Me the Money

Mark Evans writes about BlogBurst, a site that promises to get your blog content on mainstream media sites like the Washington Post or the Houston Chronicle:

BlogBurst is a syndication service that places your blog on top-tier online destinations. You get visibility, audience reach and traffic, while publishers weave the rich and diverse fabric of the blogosphere into their sites.

What do you get out of this?

  • Visibility and exposure on major news and portal sites
  • Traffic through attribution and links back to your blog
  • Authority and credibility within your topic area
  • New readers who wouldn’t normally find out about your blog
  • The opportunity to take your blog to the next level

What don’t you get? Money. This content must have value. Otherwise, why would a middleman like BlogBurst even exist? Yet, nobody’s willing to pay for it? In theory, getting syndicated on a high traffic site will drive more readers to your blog, and therefore generate more revenue if you servce ads. I’m not sure, but I’ll bet it’s not that many more readers, because they can (and no doubt prefer to) read your stuff on the mainstream media site.

1 comment

  1. Hi Darren, thanks for writing about BlogBurst. Just wanted to clarify that there will be a blogger compensation model after the beta period. Initially, of course, we do need to fully understand the dynamics of the whole system and determine the best monetization model for bloggers and publishers alike.

    Also, since we’re just out of the gate I strongly recommend subscribing to BurstBlog.com, the official blog of BlogBurst. It’ll be the place to go for the latest info on how the service grows and evolves.

    Thanks very much again for writing about the service, and please do feel free to contact me with any questions.

    On behalf of the Pluck/BlogBurst team,
    Adam Weinroth
    Director of Product Management

    P.S. Also if you or your readers will be in Austin for SXSW Interactive, please let me know. We have several conference and evening events going on and would love to invite you.

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