February 5th, 2006

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Sports
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Pet Peeve du Jour: I Don’t Care About Super Bowl Ads

I don’t care about Super Bowl ads. Not even a little. Maybe it’s because I live in Canada, so I don’t see most of the ads. Maybe it’s because I spend a lot of time doing marketing work, and understand how profoundly unscientific advertising is. Maybe it’s because I don’t think 30-second ads are an important entertainment medium.

Other people love to endlessly analyze and criticize these ads, and I don’t know why. I’d rather talk (and think!) about something other than advertising.

Comments: 5 Responses so far

Heather
February 5th, 2006
6:40 pm

Personally, I just don’t care about the Superbowl. If I wanted to watch men in tight pants bend over, I’d drop my change in Club Monaco.

Glad to see you’re feeling better.

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New West Living
February 5th, 2006
8:03 pm

“I Don’t Care About Super Bowl Ads”

I don’t care about super bowl; heck I don’t even care about NHL as well. It’s all commercialized and I don’t subscribe to this fake sense of pride, etc.

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col
February 5th, 2006
10:59 pm

i haven’t watched super bowl ads before, but i have to admit that i get quite a kick out of the world’s best commercials that play at the ridge (before they closed down)

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Johnny Nemo
February 6th, 2006
10:02 am

To be fair, the average 30-second TV commercial costs more money to produce and contains more entertainment value than almost every single 90- to 120-minute Hollywood movie. Commercials are the best (short) films out there; for many of them, if you chop off the product shot in the last three seconds, you have a fine short film. If only it weren’t so …

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Darren
February 6th, 2006
1:42 pm

Johnny: I disagree with every aspect of your comment.

* Where’s your evidence to support your allegation that the average commercial costs more tan the average Hollywood movie?

* How will we measure entertainment value? In laughs? The average commercial has, at best, three laughs. The average Hollywood movie has, well, more than three.

* How many actual short films have you seen recently? Do you really think the average Mazda (as in ‘zoom zoom’) or Tide ad is better than the average short film?

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