Addicted to novelty since 2001

Boring Site Note: Trying Some New AdSense Ads

After reading about this AdSense bonanza, I decided it was high time to mess with the ads on my individual archive pages. About a month again, I switched from the big sidebar skyscraper ad (these can still be seen on deprecated pages like this one) to a small group of sidebar links. Interestingly, despite a big reduction in ad real estate, there’s only been a modest negative impact on click rates. Now I’m testing two square ads between the content and the comments.

I’ve probably said this before, but here’s my two sense cents on advertising on this site. This site has two kinds of readers: regular ones who visit the front page or consume the site through an RSS feed, and searchers, who find the site through a search engine, read one page and leave.

I try not to expose regular readers to ads, as you’re the lovely people I really value. There aren’t any ads on the front page or in the RSS. If you click the comments link, you won’t even see the square ads, because the page jumps passed them.

The searchers, on the other hand, are my advertising marks. There are lots of them, they’re typically only hitting one random page, and they’re not staying long. They’re also likelier to click on ads because of their disposition–they’re searching for something, as opposed to scanning or reading this site.

If anybody thinks the advertising is heinous, speak up. I’d be curious to hear from you.

6 Responses to “Boring Site Note: Trying Some New AdSense Ads”

  1. JohnB

    Your “two sense” … sight and hearing? taste and touch? Something smells.

    Just my $0.02.

  2. sxKitten

    I like your approach. I don’t mind ads – I mostly ignore them – but think the nod to your regulars is a nice touch.

  3. Patty - UBC

    I like your Blog Darren. Is it wordpress? I just started one myself.

  4. Darren

    Patty: Thanks. It’s MT at the moment, but it will be run on WordPress in the next couple of weeks, if all goes well.

    JohnB: Still thinking about AdSense, I guess.

  5. Rob Cottingham

    Just wondering: does the presence of ads on a page have any impact on your ability to use Creative Commons-licensed material? For instance, can you still use something that’s licensed as non-commercial?

  6. Darren

    Rob: Good question. In truth, I don’t know, not that I do very often–just the very occasional Flickr photo.

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