Advertisers will also be able to see their advertisements appearing across a number of MSN & Microsoft properties in the future, including Windows Live Mail, Windows Live Spaces, Windows Live Safety Center, Windows Live for Mobile, Office Live and Office Online, and the XboxÂ® Web site Xbox.com. This definitely ends much speculation about how many of these new free Live branded products would be monetized to make them worthwhile. And it gives adCenter a platform to test contextual targeting prior to launching a product for publishers.
We run Google AdWords campaigns for a few of our clients. Seeing an opportunity to get a jump on some of the competition, I figured I’d sign up to adCenter and check things out. Unfortunately, when I tried to sign up, I encountered the following message (here’s a screenshot:
Microsoft adCenter does not currently support the web browser you are using. Please sign in using Internet Explorer 6+. More about system requirements
Ironically, the ‘more about system requirements’ link is currently broken.
This is old-school but not surprising behaviour from Microsoft. Normally, it would be a minor frustration. Unfortunately, Internet Explorer recently stopped working on my machine. I spent a couple of hours trying various troubleshooting strategies, but none of them have worked (Windows Media Player also broke). Because I rarely use IE, I’ve been unable to identify when it broke. So, it’s proved difficult to diagnose. I decided I could just live without it, and am planning on getting a new desktop in the next month or two anyway.
I only hold Microsoft partially responsible for IE and Windows Media Player being b0rked. I’m not a typical user, and I install a ton of crap on my machine. Still, it’s be nice if I could recover that functionality.
Of course, I also have an Apple laptop. Oops. No joy there, either. It’s worth pointing out that plenty of marketers and ad agencies–prime buyers for adCenter products–use Apple products
In the meantime, I can’t help my clients. Thus, no scratch for MSN. I’ll just stick with Google, whose web app runs in the browsers I choose to use.