Via the Moxie blog, this is the most interesting article I’ve read about movie economics in a long time. It’s written by Lynda Obst, a veteran Hollywood producer, and echoes the media balkanization message we’ve been hearing for the past few years:
So we can’t put a bad blockbuster over anymore, as in the golden era of 2002, when The Scorpion King could open at $36 million, or Blade II at $33 million. And we have to kill our singular addiction to teenage boys. We need to diversify the meaning of “our audience.” We have a few audiences. Baby-boomers have a movie habit and an IV hooked up to pop culture (look at Inside Man or The Interpreter).
She certainly sounds authoritative, even though her numbers are anecdotal. This comes on the heels of this well-linked article about how theatres hope to lure audiences back to the movies.