Men’s Vogue?
Did you know that there’s a Men’s Vogue? I subscribed to Wired at some point, and I regularly get magazine-related spam from them. The latest one offered me two years of Men’s Vogue for the price of one.
How many self-respecting men are going to pick up a copy of this magazine and say, “yeah, that’s just what I was after reading today”? Even the most femme (femmest?) dude I know would scoff at it. On top of the obvious lameness, the title suggests that Vogue is throwing men a bone.
Here’s a USA Today article about the launch last fall:
“If one gives it a chance, it will break the preconception that it’s defined simply by the word Vogue,” he says. Sure, that will get attention, and hopefully “signal to readers that it’s a high standard of quality in writing and photography and level of taste.”
But editor-in-chief Fielden is confident men will be drawn in by articles on HBO’s new series Rome, high-end art framers, Swiss bank accounts, a $1.5 million wristwatch and English hunting.
The first cover featured George Clooney. Apparently its target demographic is over-35 professionals.
