I’m just kidding. Musicrypt is a Toronto-based company that securely distributes music to radio stations et al:
Musicrypt’s patented Digital Media Distribution System (DMDS) is the leading secure B2B digital delivery solution for the music industry. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking.
That, by the way, is a fantastic example of lousy web writing. It fails the can-your-mother-understand-what-your-company-does test. Why not just say something like ‘we securely distribute music to radio stations’?
I read an article about them in the Vancouver Sun today, and was amused by their name. There’s the misspelling (only one ‘c’), which always irks me. They should at least go out and buy musiccrypt.com, which is likely for sale.
I was particularly struck by the use of the term ‘crypt’. I suppose crypts are secure (though, they’re always getting raided, or the undead are rising from them), but they also hold dead things. Is that the sort of image you want for your company?
It’s like ‘Musicsafe‘, ‘Musicvault‘ and ‘Musicchest‘ were all taken, so they went with the next best synonym.
Mind you, the name is kind of memorable, so that’s an upside.