A while back I wrote an article about memes–how they’re created and how they’re spread. I used iCryptex.com as a case study because it was small-scale and I had all of the necessary data. It’s been published on One Degree, a Canadian marketing site:
The Internet is the natural habitat for memes. Why? Because the Web has evolved into the worldÃ¢â‚¬â„¢s biggest, fastest information exchange. Concepts can emerge, evolve, permeate and perish in days or weeks. The growing popularity of weblogs, online diaries and other frequently-updated sites combined with traditional communication mediums like email and instant-messaging means that a compelling idea can reach hundreds of thousands of people within hours.