When I think social media, there’s a leading social network for each media type:
Photos = Flickr
Bookmarks = Del.ici.ous
Video = YouTube
And so on…
Flickr, Del.ici.ous and YouTube (and all the other sites like them) are like public art fairs, where each user has their own stall. It is:
- A place to store stuff.
- A place to show off stuff.
- A place to have a conversation (possibly about the stuff, possibly not).
Returning to our list of media and associated sites, when I think of podcasting, I think of iTunes. Judging by the traffic data for podcasting sites, that’s a pretty common association. And only more and more common, as podcasting goes mainstream and iTunes is the easiest way to start listening.
iTunes, really, is only a place to store stuff and a place to show it off. There’s little or no conversation there (sure, there’s ratings and reviews, but that’s not really a conversation is it?). To mix my metaphors, it provides the fire hose of content, but doesn’t provide the public space for conversation.
How did this happen? Here’s my theory: Podcasts are usually identified with an individual site. So, just like blogs, that’s where the conversation occurs. Despite podcasts being a different medium than blogs, they are site-centric as opposed to media-centric.
What do you think?