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Yesterday I wrote that Victoria’s Secret stores won’t be coming to Canada any time soon. Last night, somebody told me about a more nefarious angle about Victoria’s Secret–they produce 1 million catalogs per day from virgin fiber paper with little or no recycled content. That’s 395 million catalog a year, most of which don’t get read (though, you know, the photos may get looked at).

I learned this from victoriasdirtysecret.net, a site dedicated to getting the underwear giant (heh) to change their ways. ForestEthics wants Victoria’s Secret to:

• End purchases from any company that is not identifying and halting logging in Endangered Forests in the Canadian Boreal;
• Maximize post-consumer recycled content in catalogs (achieve 50% post-consumer recycled in five years);
• Ensure that all suppliers are shifting to Forest Stewardship Council certification;
• End the use of any forest products sourced from other Endangered Forests, such as key areas of the Southern U.S.

Here’s a Village Voice article discussing the campaign and Victoria Secret’s dubious response.

And yes, that title is a baldfaced land grab for attention.

This entry was posted on Wednesday, November 29th, 2006 at 11:09 am and is filed under Mixed Bag, Sex, The Long View. Tag Testing Project: No Tags. Photo by . You can skip to the end and leave a response, or trackback from your own site. If you don't see your comment within a day or so, drop me an email. Sometimes my comment spam filter gets overly zealous.