DarrenBarefoot.com

Yesterday I wrote that Victoria’s Secret stores won’t be coming to Canada any time soon. Last night, somebody told me about a more nefarious angle about Victoria’s Secret–they produce 1 million catalogs per day from virgin fiber paper with little or no recycled content. That’s 395 million catalog a year, most of which don’t get read (though, you know, the photos may get looked at).

I learned this from victoriasdirtysecret.net, a site dedicated to getting the underwear giant (heh) to change their ways. ForestEthics wants Victoria’s Secret to:

• End purchases from any company that is not identifying and halting logging in Endangered Forests in the Canadian Boreal;
• Maximize post-consumer recycled content in catalogs (achieve 50% post-consumer recycled in five years);
• Ensure that all suppliers are shifting to Forest Stewardship Council certification;
• End the use of any forest products sourced from other Endangered Forests, such as key areas of the Southern U.S.

Here’s a Village Voice article discussing the campaign and Victoria Secret’s dubious response.

And yes, that title is a baldfaced land grab for attention.